When Netflix launched in Canada, it faced a perception problem: people didn’t think its content was worth another monthly subscription.
Instead of selling the platform, we sold the fear of not having it. As Netflix evolved from a content streamer to a culture maker, we leaned into its transformation and positioned it as the must-have for anyone who didn’t want to be left out. The "You Got to Get It to Get It" campaign turned FOMO into fuel, making Netflix the streaming service you couldn't afford to miss.
Role: Creative Direction
Agency: DDB Canada