When we launched Netflix in Canada, people didn’t think it was worth $6 a month. So instead of selling the platform, we sold the fear of not having it. As Netflix evolved from a content streamer into a culture maker, we leaned into that transformation and positioned it as a must-have for anyone who didn’t want to be left out. The “You Got to Get It to Get It” campaign turned FOMO into fuel, making Netflix the streaming service you couldn’t afford to miss.
Role: Creative Direction
Agency: DDB Canada