To launch Race Face’s redesigned Chester grips, we brought them straight to the trails they were developed on with a custom vending machine: the “Grip Give’r.”
Styled to match the packaging, it dispensed free grips—getting them directly into riders’ hands. It was a chance to let our softest, tackiest, most advanced grip ever speak for itself on the trail, spreading word of mouth and reconnecting with the North Shore community where Race Face was born and still builds today.
Role: Creative Direction
Concept and Design - Fox Creative Department