Fox had grown into a billion-dollar business, but its brand hadn’t grown with it. Its marketing lacked the sophistication needed to reflect the scale of the company, while still capturing the technical edge and racing culture at its core. We reimagined Fox’s engineering heritage and race-obsessed DNA into a comprehensive design system, one built to flex across campaigns, product launches, photography, 3D, motion, and digital. The result was a premium action sports brand experience that strategically differentiated Fox across every customer touchpoint.
Role: Creative Direction
Editor: Adam Heayberd - Design: Fox Creative Department