Creator Series is a Race Face initiative that gives filmmakers—aspiring and established—a platform to tell meaningful mountain bike stories that go beyond the industry’s stereotypical shreddits.
We chose to invest in story-driven, brand marketing content over conversion or mid-funnel tactics—supporting passion projects that might not otherwise get made. The result: authentic storytelling, a grateful global community, and—rarely for Pinkbike—an outpouring of positive comments.
Role: Creative Direction
Design: Fox Creative Dep