Race Face had outgrown its digital presence. Despite its reputation for making gear tough enough for riders who broke everything else, its website no longer reflected the quality of its products. Our redesign put the products front and center without losing the brand's unapologetic attitude. Dramatically lit studio photography showcased the precision of its components and technical apparel, while sharp, irreverent copy and lifestyle content preserved the personality riders expected. The result was a high-performance ecommerce experience that set Race Face apart and gave its products the spotlight they deserved.
Role: Creative Direction, Art Direction.
Agency: Engine Digital - Design/Production: Fox Creative Dep