Race Face is an OG North Shore MTB brand, known for making gear tough enough for riders who broke everything else. Our site design reestablished the brand’s legendary product quality while staying true to its rebellious roots. Studio photography showcased the precision and premium nature of the components and technical apparel, while sharp, irreverent copy and lifestyle content captured its trademark attitude. The result: a high-end e-commerce site where bold design meets bold personality.
Role: Creative Direction, Art Direction.
Agency: Engine Digital - Design/Production: Fox Creative Dep