Live Valve is Fox’s breakthrough technology in semi-active suspension, bringing race-level intelligence to everyday trucks and SUVs. Using an industry-leading algorithm, it reads bumps, cornering forces, acceleration, and braking in real time—adjusting damping at each shock instantly. We launched this halo product with a campaign concept of “Drive with Instinct,” highlighting how Live Valve senses, interprets, and adapts—all before you can think it.
Role: Creative Direction
Concept/campaign: Fox Creative Dep