Dialed is a behind-the-scenes content series that redefined how FOX shows up in mountain bike racing. Spanning five UCI Down Hill World Cup seasons with daily, high-end production coverage, it showcased the emotional and technical collaboration between FOX’s race team and athletes—turning feedback into performance, and confidence into results. Dialed revealed the people, passion and support that goes behind getting athletes on the podium and repositioned FOX from an elitist performance brand to one that truly has your back.
Role: Creative Direction
Host: Jordi Cortes - Videographers: Jake Frew, Shaffer Nickel - Concept/identity: Fox Creative Dep