Fox’s DNA is rooted in engineering innovation and race winning performance. Each product launch—across riding disciplines—brought that narrative to life with a bold, high energy design language and focused tone of voice. From digital to retail, every touchpoint reflected a precision-driven, premium aesthetic—blending technical polish with raw grit and adrenaline for a powerful, brand defining experience.
Role: Creative Direction
Editor: Adam Heayberd - Design: Fox Creative Department